About Jishnuuta: 

Jishnuuta is a home-grown artisanal saree brand focussed on showcasing and celebrating India’s versatile handloom and textile traditions. At Jishnuuta, we curate each masterpiece with utmost care and commitment to bridge the gap between rural craftsmanship and contemporary urban sensibilities.

Jishnuuta is run by husband-wife duo who are transitioning from established careers in the IT sector as they consciously choose to step beyond the comfort of white-collar professions to build a purpose-driven enterprise. With a humble vision to grow an ecosystem that would eventually encompass a large eco system of weavers, karigars, designers and painters, collaborating seamlessly to preserve traditional weaving techniques practiced in different pockets of our country.

With plans to holistically expand our digital presence and create recognition and relevance at a national level, we would like to appreciate and thank each one of you who has been part of our journey.